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Northewell Meadows: a development brochure for Taylor Land & Property Group

A 16-page sales brochure for four executive four- and five-bedroom homes on the edge of Northill, a historic village in the Bedfordshire countryside.

Client
Taylor Land & Property Group
What we did
Brochure design, site plan, floor plan and specification pages
Sector
Residential new build · Executive family homes
Year
2019
Northewell Meadows sales brochure with a charcoal cover and silver tree logo, beside a copy open at a plot spread with floor plans opposite a brick exterior CGI and interior photos

The brief

Taylor Land & Property Group needed a sales brochure for Northewell Meadows: an exclusive development of four detached homes, from 2,915 to 4,158 sq ft including garages, with open countryside to the rear.

Each home has its own name and layout, from Trailey House to Willows Rest, and buyers at this level expect a brochure that feels as considered as the specification. It also had to sell the setting: a quiet village with its own May Day traditions, yet within easy reach of the A1 and fast trains to London St Pancras.

How we got there

We kept the design understated and premium. A charcoal cover with a fine tree logo, light serif headings, generous white space and italic captions let the architecture and the countryside photography carry each spread.

The page plan moves from the village to the homes. An opening spread introduces Northill and its history, followed by a location page with an aerial site plan and a travel page with icons, distances and train times. Each of the four plots then gets its own spread: floor plans for the house and garage with floor areas on the left, exterior CGIs and interiors on the right. A two-page specification, from bespoke kitchens to underfloor heating and the 10-year building warranty, closes the brochure ahead of the agents' contact details.

What we did

  • 16-page A4 brochure design and artwork
  • Page plan, from the village to each of the four homes
  • Location page with an aerial site plan
  • Travel page with icons, distances and train times
  • A spread per plot: floor plans, floor areas and CGIs
  • Two-page specification, room by room
Northewell Meadows brochure open at the Northill Meadows introduction, opposite a photo of The Crown pub and the village green
Village: an opening spread that sells the setting before the homes
Northewell Meadows brochure open at the Willows Rest plot 4 spread, with floor plans opposite an exterior CGI and interior photos
Floor plans: one spread per plot, with floor areas for the house and garage
Northewell Meadows brochure open at the Specification spread, with the room-by-room specification opposite kitchen and bathroom photos
Specification: the finishes buyers expect, set out room by room
Two Northewell Meadows brochures open at the Location and Travel spread, with an aerial site plan, and at the Trailey House plot 1 floor plans opposite an exterior CGI

“We have received an excellent service from Palmiero Design! Would recommend Antonio and his team to everyone who is looking for professionals to take care of your design from the beginning to the very end! Five stars service, pleasure to work with! Thank you!”

Agata Kuryata · Verified on REVIEWS.io

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